Social Media & Content Campaign
Audience-driven content, brand storytelling, and engagement strategy across film and creative campaigns.
TEhôm Productions | Content Strategy, Design, Copywriting
Developed and managed the early-stage social media presence for Tehôm Productions, focusing on brand awareness, audience engagement, and positioning within the indie film community.
- Built a consistent brand voice and visual identity across platforms
- Created engagement-driven content to encourage audience interaction and participation
- Tested multiple content types to identify what resonated most with the target audience
Key Insight:
Engagement-based posts—particularly questions and community prompts—consistently outperformed static promotional content, reinforcing a strategy centered on conversation and audience participation.
Guber | Film Producer, Campaign Oversight & Direction
Oversaw the social media campaign for Guber, ensuring brand consistency, messaging alignment, and strategic cohesion across all content from development through release. The campaign supported audience engagement, fundraising efforts, and promotion of the film’s production and premiere.
- Directed overall campaign strategy, maintaining consistency in tone, messaging, and visual identity
- Guided content across all phases, including pre-production, production, and release
- Ensured alignment between social content, fundraising efforts, and promotional milestones
Key Insight:
Campaign performance was strongest when content highlighted the filmmaking process and human elements, reinforcing the value of transparency and audience connection in film promotion.
Shalisha Moreno 